Agent
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From Automation to Discovery: Unlocking Hidden ROI
Nathan Hugenberger
Known
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About this episode
Nathan Hugenberger
• CTO
In this episode of Agent Odyssey, Matt Wyman sits down with Nathan Hugenberger, CTO at Known, to explore how AI agents are transforming modern marketing. Nathan shares how his team is using agents not just to automate campaigns, but to uncover hidden opportunities, optimize creative in real time, and drive measurable revenue at massive scale.
The conversation goes beyond hype, diving into what it actually looks like to work alongside agents day-to-day, how companies balance human expertise with machine-driven insights, and why the future of AI isn’t about replacing people, but elevating them into more strategic, high-impact roles.
If you’re curious how AI is reshaping decision-making inside Fortune 500 organizations, this episode offers a clear and practical look at what’s happening right now.
The Closing Question
What is the human skill we need to build or improve to be successful in this new era?
Every Agent Odyssey episode ends here. Hear Nathan Hugenberger's answer in the full conversation on Spotify or YouTube.