Summary

MK Marsden, founder of Touchpoint Strategies, discusses the intersection of AI, human connection, and the challenges of SaaS in the B2B sales landscape. She emphasizes the importance of a customer-centric approach, the need for trust in technology, and the impact of digitization on marketing. Marsden advocates for outcome-based pricing and highlights the necessity of curiosity and courage in adapting to technological changes. The discussion also touches on the importance of increasing female representation in AI and data fields.