Taking Voice Agents to Market in India

In this episode of Agent Odyssey, Maitreya Wagh, co-founder and CEO of Bolna, shares a deep, practical look at what it really takes to get voice agents into production and into the hands of real users in India where code-switching is common. Drawing from Bolna’s experience building multilingual voice agents for high-volume telephony use cases, Maitreya explains why voice AI is already good enough for outcome-driven calls, where businesses should start when deploying voice agents, and why orchestration, cultural nuance, and language mixing are critical to success. The conversation covers everything from designing human handoffs and pricing voice agents to navigating trust, scale, and adoption in global markets, offering a grounded perspective on how voice agents move from impressive demos to durable, revenue-generating products.